Words on the internet are all well and good, but why not get in touch so that we can have a chat?


  • Branding and communications
  • Creative marketing campaigns
  • Content creation and strategy
  • Data-driven analysis and decision making
  • Managing and motivating a team or agencies
  • PR and influencer marketing strategy
  • Building relationships with key stakeholders
  • 360 activations of campaigns


Club Med Australia & NZ

Period: March 2015 – present

Position: Marketing Content Specialist

– Developed seasonal sales campaigns, ranging from messaging to cross-platform execution
– Developed 2016 + 2017 strategy for CRM, social, PR, content and partnerships
– Managed direction and execution from PR agency to grow PR coverage by 10x over 2 yrs
– Launched Club Med’s first Snow Instameet with 12 bloggers from the APAC region, resulting in over 2 million reach and 571k social actions,
– Launched and refined partnership strategy, resulting in 40% growth in CM’s email database
– Implemented key CRM campaigns that increased eDM revenue by 11% YoY
– Managed an Online Marketing Assistant

Key responsibilities: digital marketing, influencer marketing, PR, CRM (email marketing, direct mail), lead generation, social media management (Facebook and Pinterest), content creation, partnerships, content strategy



Period: January 2014 – March 2015

Position: Marketing Manager

– Developed Asian market entry strategy with the Managing Director
– Developed brand and product strategy for Koala Academy, and pitched to Chinese VCs
– Partnership development with key Chinese stakeholders for advisory boards
– Development and execution of PR and content strategy, resulting in coverage across Gamasutra and CCTV
– Ongoing blog content creation for SEO, and SEM campaigns

Key responsibilities: SEM, SEO, content marketing, PR, social media, budget management

Switched on Media

Period: February 2013 -January 2014

Position: Influencer Marketing and Account Executive

– Reached over 1 million people with a targeted campaign for a national Australian client
– Facilitated placements for a UnionPay retailer campaign that reached over 250,000 people in Australia
– Worked on Influencer Marketing campaigns for blue-chip clients including Fitness First, Citrus Australia, Stockland, TGC and Southern Cross Travel Insurance
– Built a network of over 1600 bloggers and influencers to work with across lifestyle, health and food, travel, finance, and others
– PR for Switched on Media which included a placement in Problogger that reached over 1 million people, and resulted in the Switched on Media blog ranking 4th on SmartCompany’s Best Blogs to Follow
– Managed a team of 5 freelance writers and interns

Key responsibilities: influencer marketing, SEO, content creation, client pitching and retention, ongoing reporting, team management, PR, digital marketing

Switched on Media

Period: April 2012 – February 2013

Position: Journalist

– Managed a team of 10 freelance writers
– Managed Switched on Media blog which was fourth on SmartCompany list of blogs to follow in 2013
– Produced creative content for various clients such as Commonwealth Bank and World Vision

Key responsibilities: content creation, blog management, SEO, digital marketing

Bars and Nightclubs Australia

Period: July 2010 – November 2012

Position: Content Manager

– Grew the team to 50+ reviewers and 6 feature writers in 2 years
– Grew website traffic from 9,000 unique visitors per month to 90,000
– Grew social media fans on Facebook to 8,000+
– Oversaw the development of a new website and implemented a news section

Key responsiblities: content creation, social media strategy, team management, digital marketing, content strategy


The University of Sydney

Degree: Bachelor of Arts (Media and Communications)

Majors: Film Studies and Digital Cultures