Resume

Words on the internet are all well and good, but why not get in touch so that we can have a chat?

GREAT AT…

  • Branding and communications
  • Creative marketing campaigns
  • Content creation and strategy
  • Data-driven analysis and decision making
  • Managing and motivating a team or agencies
  • PR and influencer marketing strategy
  • Building relationships with key stakeholders
  • 360 activations of campaigns

EMPLOYMENT HISTORY – CURRENT

Club Med Greater China

Period: September 2017 – present

Position: B2B Marketing Senior Manager

Key responsibilities include: brand management and marketing strategy across B2B channels, strategic marketing and sales direction for regional teams, coordination of nationwide trade marketing campaigns for travel agents, product knowledge and training, national MICE marketing strategy and execution

Key Achievements:

  • Launched B2B Marketing Department and grew team to 3 direct reports and 2 functional reports within 1 year
  • Spearheaded regionalisation project, incl: regional sales & marketing plan development, implementation, reporting, and budget management
  • Coordinated nationwide marketing campaign deliverables in line with business priorities, working with Product, Digital Marketing, Pricing & Promotion, and Sales teams

EMPLOYMENT HISTORY – PREVIOUS

Club Med Australia & NZ

Period: March 2015 – September 2017

Position: Marketing Content Specialist

– Developed seasonal sales campaigns, ranging from messaging to cross-platform execution
– Developed 2016 + 2017 strategy for CRM, social, PR, content and partnerships
– Managed direction and execution from PR agency to grow PR coverage by 10x over 2 yrs
– Launched Club Med’s first Snow Instameet with 12 bloggers from the APAC region, resulting in over 2 million reach and 571k social actions,
– Launched and refined partnership strategy, resulting in 40% growth in CM’s email database
– Implemented key CRM campaigns that increased eDM revenue by 11% YoY
– Managed an Online Marketing Assistant

Key responsibilities: business and marketing strategy, budget management, agency management, digital marketing, influencer marketing, PR strategy, CRM, social media management, content strategy and creation, partnership strategy and execution

2and2

Period: January 2014 – March 2015

Position: Marketing Manager

– Developed Asian market entry strategy with the Managing Director
– Developed brand and product strategy for Koala Academy, and pitched to Chinese VCs
– Partnership development with key Chinese stakeholders for advisory boards
– Development and execution of PR and content strategy, resulting in coverage across Gamasutra and CCTV
– Ongoing blog content creation for SEO, and SEM campaigns

Key responsibilities: SEM, SEO, content marketing, PR, social media, budget management

Switched on Media

Period: February 2013 -January 2014

Position: Influencer Marketing and Account Executive

– Reached over 1 million people with a targeted campaign for a national Australian client
– Facilitated placements for a UnionPay retailer campaign that reached over 250,000 people in Australia
– Worked on Influencer Marketing campaigns for blue-chip clients including Fitness First, Citrus Australia, Stockland, TGC and Southern Cross Travel Insurance
– Built a network of over 1600 bloggers and influencers to work with across lifestyle, health and food, travel, finance, and others
– PR for Switched on Media which included a placement in Problogger that reached over 1 million people, and resulted in the Switched on Media blog ranking 4th on SmartCompany’s Best Blogs to Follow
– Managed a team of 5 freelance writers and interns

Key responsibilities: influencer marketing, SEO, content creation, client pitching and retention, ongoing reporting, team management, PR, digital marketing

Switched on Media

Period: April 2012 – February 2013

Position: Journalist

– Managed a team of 10 freelance writers
– Managed Switched on Media blog which was fourth on SmartCompany list of blogs to follow in 2013
– Produced creative content for various clients such as Commonwealth Bank and World Vision

Key responsibilities: content creation, blog management, SEO, digital marketing

Bars and Nightclubs Australia

Period: July 2010 – November 2012

Position: Content Manager

– Grew the team to 50+ reviewers and 6 feature writers in 2 years
– Grew website traffic from 9,000 unique visitors per month to 90,000
– Grew social media fans on Facebook to 8,000+
– Oversaw the development of a new website and implemented a news section

Key responsiblities: content creation, social media strategy, team management, digital marketing, content strategy

EDUCATION 

The University of Sydney

Degree: Bachelor of Arts (Media and Communications)

Majors: Film Studies and Digital Cultures